Art Direction // Copywriting // Branding // Logo Design // Page Layout // Photography // Screen Printing // Video Editing // Print Design

The Challenge: To turn what would be a Facebook or Instagram vacation photo post into an engaging, impactful, and memorable design project.

The Result: Taking what is already known about Upper Michigan, i.e. beautiful nature and lush forests nestled against the great lakes, the call to action, Make Like A Tree And Leave, became the rallying cry while creating this project. Expanding on the the travel theme that was started with the Isolation Airways Project, a land-based sister company, Isolation Adventures, was formed that carried that same tongue in cheek attitude forward with this project.

Make Like A Tree And Leave is one part history project, one part travel guide, and one part dinner, all designed to keep the UP in our hearts, minds, and bellies.

Multiple logos, layouts, and pieces were made for this project that are reminiscent of vintage travel maps and guides of the past and included items that are not only fun, but tasty as well.

What's included in this project:

• The 4.5" x 7" saddle-bound 44-page pocket book, Motorist’s Guide to the Keweenaw Peninsula of Upper Michigan, with a fold out map of the Porcupine Mountains Wilderness State Park.

• A 16.5" x 11", 5-fold Map of the Keweenaw Peninsula featuring points of interest, annual events, and scenic drives.

• A US 41 Copper Country Trail National Scenic Byway Flipbook that will help you get accustomed to Upper Michigan’s curvy byways.

• The Lake Superior Shoreline in a Jar, featuring actual sand, water, and a rock from the shorelines of the UP. Hold it in your hand and never be more than an arm’s length away from the sandy beaches of Lake Superior.

• The Make Like A Tree and Leaf Medallion, made with epoxy resin, with up to 10 different native leaves embedded within.

• A recipe card for a traditional UP Pasty to make your own portable handheld meals!

• A recipe card for traditional Finnish Nisu Bread to connect to the strong Finnish roots of the Upper Peninsula.

• A fully cooked and frozen UP Pasty

• A fresh baked loaf of traditional Finnish Nisu Bread

• A screen printed drawstring satchel